As proof of the increasing popularity of anime in Western culture, Naruto is one of the most popular Yahoo! searches for 2008 alongside Barack Obama, American Idol, the WWE, Miley Cyrus, Angelina Jolie and Lindsay Lohan. This finding came from the 2008 Yahoo! Year in Review top search list which provides insight into the public's tastes and interests.

According to Gonzalo Ferreyra, VIZ Media Vice President of Sales and Product Marketing: "NARUTO'S ranking on the Yahoo! Top 10 Searches for 2008 list proves once again the worldwide strength of this popular brand which has entertained countless fans across the globe... We are honored to be on a list that includes future president Barack Obama, top hot trend American Idol, and pop culture icons such as Miley Cyrus, Angelina Jolie and others. This validates just how mainstream this property and the unique genres of Japanese manga and anime have become in our popular culture."

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